The White Eagle is a free, Polish-language newspaper serving one of the largest ethnic groups in the New York City metro area.
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About us
For over 20 years, the White Eagle has served the Polish and Polish American communities in New York as a reliable and trustworthy source of local news and information. We invite you to take advantage of our reach and credibility to reach one of the largest ethnic and non-native English-speaking markets in the area.
Color: Full color Cost: Free of charge Digital Edition: BialyOrzel24.com
Coverage
Our primary focus is local news. We cover events that interest and impact the communities we serve, whether they are taking place in our readers’ local neighborhoods or across the state. Our content is enhanced by columns from local elected officials and community leaders, as well as national and international news of local importance. The White Eagle is a trusted resource which also features information on local programs and initiatives, that strives not only to inform, but also to empower the communities we serve.
Reach & Distribution
Reach: 10,000 individual readers.
Distribution: The White Eagle is available at over 100 outlets throughout the state to local Polish-speaking residents and the general community.
Advertising Rates:
Translation and design available at no additional charge, except for Legal Notices.
Size
Rate
Color
Prime
1/8 page
$185
+10%
+10%
Quarter page
$315
+10%
+10%
Half page
$656
+10%
+10%
Full page
$995
+10%
+10%
Legal Notices
$200 / column
+10%
+50% Translation
Size Chart & Specs:
Camera ready ads can be submitted in the following format:
File type: PDF Color: CMYK Resolution: 300 dpi
Publication Dates:
2024
1. January 12 2. January 26 3. February 9 4. February 23 5. March 8 6. March 22 7. April 5 8. April 19 9. May 3 10. May 17 11. May 31 12. June 14 13. June 28 14. July 12 15. July 26 16. August 9 17. August 23 18. September 6 19. September 20 20. October 4 21. October 18 22. November 1 23. November 22 24. December 6 25. December 20
2025
January 17 January 31 February 14 February 28 March 14 March 28 April 11 April 25 May 9 May 23 June 6 June 20 July 4 July 18 August 1 August 15 August 29 September 12 September 26 October 10 October 24 November 7 November 21 December 5 December 19
Digital
The White Eagle has a robust online presence with its digital edition at BialyOrzel24.com, as well as on social media networks. We offer various digital advertising tools, including banners, features and social media posts. Ask us how we can utilize our digital platforms to help you reach new audiences in local markets, served by the White Eagle or on a national scale.
Special Editions
We publish numerous special editions throughout the year, including our Little Poland Festival edition in Connecticut, the Pulaski Memorial Parade edition in New York and our special insert for Boston’s annual Polish Harvest Festival. The White Eagle has a presence at these events and copies of the special editions are handed out to participants. Contact us to learn more about unique marketing opportunities presented by our special, event-themed editions.
Other Publications
The White Eagle is published in five, separately edited and printed editions, each with local content and advertising, which serve the largest Polish American communities on the east coast. If you are looking to reach a wider audience served by more than a single publication, please contact us for multi-edition pricing and bundle packages.
Distribute us
The White Eagle newspaper is free of charge. Is your business or organization frequented by Polish – speakers? Would you like to have the White Eagle available at your location? Please contact us to request to be added to our distribution list. There is no cost involved and quantities can be adjusted at any time based on demand.