White Eagle
New Jersey & Pennsylvania
The White Eagle is a free, Polish-language newspaper serving one of the largest ethnic groups in the states of New Jersey and Pennsylvania.
About us
For over 20 years, the White Eagle has served the Polish and Polish American communities in New Jersey and Pennsylvania as a reliable and trustworthy source of local news and information. We invite you to take advantage of our reach and credibility to reach one of the largest ethnic and non-native English-speaking markets in the area.
DISTRIBUTION MAP
Population
Source: US Census / American Community Survey
Size of Polish population
in New Jersey:
Size of Polish population
in Pennsylvania:
Publication Information
Language: Polish
Frequency: Biweekly
Format: Tabloid
Color: Full color
Cost: Free of charge
Digital Edition: BialyOrzel24.com
Coverage
Our primary focus is local news. We cover events that interest and impact the communities we serve, whether they are taking place in our readers’ local neighborhoods or across the state. Our content is enhanced by columns from local elected officials and community leaders, as well as national and international news of local importance. The White Eagle is a trusted resource which also features information on local programs and initiatives, that strives not only to inform, but also to empower the communities we serve.
Reach & Distribution
Reach: 6,000 individual readers.
Distribution: The White Eagle is available at over 100 outlets throughout the state to local Polish-speaking residents and the general community.
Advertising Rates:
Translation and design available at no additional charge, except for Legal Notices.
Size
Rate
Color
Prime
1/8 page
$205
+15%
+15%
Quarter page
$345
+15%
+15%
Half page
$615
+15%
+15%
Full page
$1095
+15%
+15%
Legal Notices
$235 / column
+15%
+50% Translation
Size Chart & Specs:
Camera ready ads can be submitted in the following format:
File type: PDF
Color: CMYK
Resolution: 300 dpi
Publication Dates:
2024
1. January 12
2. January 26
3. February 9
4. February 23
5. March 8
6. March 22
7. April 5
8. April 19
9. May 3
10. May 17
11. May 31
12. June 14
13. June 28
14. July 12
15. July 26
16. August 9
17. August 23
18. September 6
19. September 20
20. October 4
21. October 18
22. November 1
23. November 22
24. December 6
25. December 20
2025
January 17
January 31
February 14
February 28
March 14
March 28
April 11
April 25
May 9
May 23
June 6
June 20
July 4
July 18
August 1
August 15
August 29
September 12
September 26
October 10
October 24
November 7
November 21
December 5
December 19
Digital
The White Eagle has a robust online presence with its digital edition at BialyOrzel24.com, as well as on social media networks. We offer various digital advertising tools, including banners, features and social media posts. Ask us how we can utilize our digital platforms to help you reach new audiences in local markets, served by the White Eagle or on a national scale.
Special Editions
We publish numerous special editions throughout the year, including our Little Poland Festival edition in Connecticut, the Pulaski Memorial Parade edition in New York and our special insert for Boston’s annual Polish Harvest Festival. The White Eagle has a presence at these events and copies of the special editions are handed out to participants. Contact us to learn more about unique marketing opportunities presented by our special, event-themed editions.
Other Publications
The White Eagle is published in five, separately edited and printed editions, each with local content and advertising, which serve the largest Polish American communities on the east coast. If you are looking to reach a wider audience served by more than a single publication, please contact us for multi-edition pricing and bundle packages.
Distribute us
The White Eagle newspaper is free of charge. Is your business or organization frequented by Polish – speakers? Would you like to have the White Eagle available at your location? Please contact us to request to be added to our distribution list. There is no cost involved and quantities can be adjusted at any time based on demand.
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