Readership surveys have identified a very diverse group of our publication's consumers. Factors such as the newspaper's bilingual content, wide availability and high editorial standards have allowed for the newspaper's readership to encompass all ages and socio-economic groups. A readership survey revealed that consumers of the White Eagle range from young newcomers to second and third generation Polish-Americans with one common denominator: a majority of the consumers read the newspaper on a regular basis and in its entirety, including advertising content.

Furthermore, because the newspaper is available exclusively at Polish businesses, organizations, religious institutions and cultural events, it can be inferred that all of its readers are active participants in Polish life within their communities.

Polish American Market


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